All In For iG

Micro-invasive glaucoma surgery has grown tremendously in recent years to include devices that allow surgeons to treat patients earlier than ever before. With a new one-of-a-kind interventional glaucoma (iG) product, Glaukos had a unique opportunity to take ownership of this paradigm-shift in the category. We chose an approach that would rally surgeons around this new way of thinking while capitalizing on existing brand recognition with the lower case “i” that is familiar to all Glaukos products.